Over 15 years of spearheading organizational transformation to produce breakthrough, award-winning branded content and immersive experiences.
Internet-stopping social. Transportive experiential. Unforgettable transmedia storytelling.
Dan Rodriguez has helped bring these moments to life by building cross-functional teams and developing hybrid disciplines to service brands like HBO, Nike, Sonos, Twitter and American Express. With a broad, hands-on skill set, Dan has bridged marketing roles across strategy, production and project management while acting as close collaborator to creatives and trusted advisor to executive leadership.
His projects have launched globally, including premier events like CES, Cannes Lions and the Super Bowl; recognized by Cannes Lions, The One Show, the Clio Awards and The Webby Awards; and covered by The New York Times, Fast Company, WIRED, Variety and more.
SKILLS
Social Content, Platform & Editorial Strategy
Experiential Marketing / Experience Design
Entertainment IP Marketing / Audience Engagement
Organizational / Process Development & Project Management
Client Services / Account Management
Business Development / Lead Qualification / Pitch Strategy
Past work includes 360 Campaigns, TVC, Digital Stunts, Organic & Paid Social, Social Channel Management, Interactive Experiential, Events, VR/AR/MR, web and mobile app development.
WORK EXPERIENCE
Account Director,
Deep Focus
2023 - 2024
Freelance strategic consultant, leading client services & project management for NBCU (Bravo & USA Network) Social AOR. Advised social launch for Max, the new streaming service from Warner Bros. Discovery.
Program Lead, NAM & Global Social Marketing @ Twitter Studio,
Twitter
2021 - November 2022
In-house creative studio production lead across Twitter North America Consumer Marketing and Global Social & Editorial brand, named 2022 Best Overall Social Presence by The Webby Awards. Project driver and strategic advisor to cross-functional leadership. Advocate for breakthrough creative.
Freelance Account Director,
BUCK
2020 - 2021
Consultation to guide a first-year relationship expansion with PayPal through the development of strategic frameworks, social playbooks and production pipelines for always-on content, organic and paid social and product launches.
Director of Client Strategy / Account Director,
Deep Focus
2016 – 2020
Pioneering social content agency.
Built an “always-on” social content strategy and production studio for HBO brand, named 2020 Best Overall Social Presence by the Webby Awards. Drove mission to champion breakthrough creative and surpass measurable KPIs. Led agency team of ten across editorial strategy, production, project management and analytics. Bridged cross-function and executive leadership groups at HBO.
Also led AOR relationships for Frito-Lay, Nestlé, S.Pellegrino and Purina.
Director of Engagement,
HUSH
2013 – 2016
Design firm specializing in immersive physical/digital experiences.
Founded hybrid account/production discipline, overseeing a group of 12 client-facing project leads. Led cross-functional teams bridging content production, experience design and creative technology. Fostered executive relationships with brands including Nike, adidas, Google, Related Companies w/ Zaha Hadid Architects, American Express, Twitter, Sonos, The New York Times and Equinox Fitness. Focused on innovative applications including interactive experiential, VR/AR, global digital/social campaigns and mobile app UX/design.
Account Supervisor,
Campfire
2010 – 2013
Trailblazing agency founded by creators of The Blair Witch Project.
Developed 360° custom affinity and advocacy campaigns, activating audiences through innovative digital and physical transmedia experiences for brands including HBO, Cinemax, National Geographic and A&E.
Led client services and project management, driving process from pitch to post-mortem.
Marketing Manager,
The Syndicate
2005 - 2010
Artist-first, independent, entertainment marketing agency.
Managed radio, digital and street marketing campaigns for dozens of high-profile music artists, comedians and television networks. Generated new revenue streams through digital publishing and media exchange ventures.
EDUCATION
Seton Hall University
Bachelor’s Degree
Communication
Concentration in Broadcasting & Media/Film Studies
South Orange, NJ
2002 - 2006
On-air talent, producer and audio engineer (2002 - 2006) and Program Director (2004 - 2005) for student-operated FM radio station WSOU. Steward for 100K+ listener audience and manager of 40+ on-air talent. Developed and scheduled programming. Established protocols and policies. Oversaw artist interviews as key liaison to music industry. Produced sold-out, 3,000+ attendee music festival.